Final Year Project

Project Title

An Investigation into the Acceptable Limits for Photo Manipulation and its Practice by Pakistani Advertising Agencies

Description

The purpose of this research paper is to look into the ethical and unethical advertisements in Pakistan that use photo manipulation techniques, as well as the perspectives of various advertising stakeholders on the subject. Secondary data is used to shed light on theories and practices related to the effects of advertising and photo manipulation on society, as well as relative majors taken by other countries in this regard. Analyses are based on primary research, which was mostly conducted through semi-structured interviews with members of the advertising industry to reflect on a) the medium and visual methods used by Pakistani advertising agencies to market a product, and the importance of photo manipulation in this process, b) advertising agencies' understanding of ethical advertising and its guidelines, c) laws and ethical standards imposed by the state in Pakistan. Findings of a survey also include visual literacy of Pakistani audience in terms of photo manipulation used in promotions.